<h2 data-start="354" data-end="388" id="isPasted">1. Introduction and Scope</h2>This Privacy Policy explains how iMack Media Ltd (“we”, “our”, or “us”) collects, uses, and protects personal data when you use blookr — including our website and mobile apps.We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, for users in the Republic of Ireland and the European Union, the EU General Data Protection Regulation (EU GDPR).This Policy applies to all visitors, explorers (public users), and business advertisers who use blookr. <hr data-start="919" data-end="922"><h2 data-start="924" data-end="946">2. Who We Are</h2>Data Controller: iMack Media Ltd Company Number: SC683752 Email (for privacy matters): <a data-start="1130" data-end="1148" class="decorated-link cursor-pointer" rel="noopener">privacy@blookr.com</a>If you have any questions about this Policy or your data, contact us at the email address above. iMack Media Ltd is a company registered in Scotland under company number SC683752. Our registered office address is available in our Terms &amp; Conditions and may be used for formal correspondence only. <hr data-start="1253" data-end="1256"><h2 data-start="1258" data-end="1290">3. What Data We Collect</h2>We only collect the information we genuinely need to run the platform effectively. This may include:<h3 data-start="1397" data-end="1431"> </h3><h3 data-start="1397" data-end="1431">3.1 For Business Advertisers</h3><ul><li>Business name, contact email, phone number, and address</li><li>Account login details (securely stored and encrypted)</li><li>Payment information processed via Stripe</li><li>Content you upload, such as photos, descriptions, and promotional text</li></ul><h3 data-start="1675" data-end="1713"> </h3><h3 data-start="527" data-end="569" id="isPasted">3.2 For Explorers (Public Users)</h3>For public users (“explorers”), we collect only minimal information:<ul data-start="641" data-end="995"><li data-start="641" data-end="781">Email address – when you sign up for an account or choose to receive updates through the Stay in the Loop feature (double opt-in).</li><li data-start="782" data-end="844">Login details – if you create a free explorer account.</li><li data-start="845" data-end="995">Cookie and analytics data – such as device type, browser, IP address, and general location- are used only for performance and security monitoring.</li></ul>We do not collect phone numbers or personal details from explorers unless they are voluntarily included in communications. <hr data-start="1135" data-end="1138"><h3 data-start="1938" data-end="1976">3.3 Automatically Collected Data</h3>When you visit blookr, we may collect limited technical information for analytics and security, including your IP address, browser type, and pages visited. This helps us improve the site experience and prevent misuse. <h3 data-start="1140" data-end="1167" id="isPasted">Anonymous Reports</h3>The&nbsp;“Report This Ad” feature allows explorers to flag a business listing anonymously. When you use this feature, you can type a short message explaining your concern, but we&nbsp;do not request, require, or store any identifying information about you. If you choose to include personal details within the message itself, they will be handled only as part of the report and not used for any other purpose.&nbsp;<hr data-start="2198" data-end="2201"><h2 data-start="2203" data-end="2239">4. How We Use Personal Data</h2>We use personal data only for clear, lawful purposes, including:<ul><li data-start="2309" data-end="2354">Operating and improving the blookr platform</li><li data-start="2357" data-end="2394">Managing user and business accounts</li><li data-start="2397" data-end="2447">Processing payments for subscriptions via Stripe</li><li data-start="2450" data-end="2506">Responding to reports, enquiries, and support requests</li><li data-start="2509" data-end="2549">Sending service or verification emails</li><li data-start="2552" data-end="2613">Delivering newsletters or updates (only if you’ve opted in)</li><li data-start="2616" data-end="2668">Monitoring performance and usage through analytics</li><li data-start="2671" data-end="2723">Ensuring the security and integrity of our systems</li></ul>We do not sell, rent, or trade personal data to any third party. <hr data-start="2797" data-end="2800"><h2 data-start="2802" data-end="2841">5. Lawful Bases for Processing</h2>We rely on the following lawful bases under UK and EU GDPR:<ul><li data-start="2906" data-end="2986">Consent: For marketing communications, newsletters, and optional sign-ups.</li><li data-start="2989" data-end="3060">Contract: To provide services to registered business advertisers.</li><li data-start="3063" data-end="3196">Legitimate Interest: For analytics, platform security, fraud prevention, and communication related to core platform operations.</li><li data-start="3199" data-end="3282">Legal Obligation: To retain financial data for accounting and tax compliance.</li></ul>You can withdraw your consent for marketing at any time by clicking “unsubscribe” in our emails or contacting <a data-start="3394" data-end="3412" class="decorated-link cursor-pointer" rel="noopener">privacy@blookr.com</a>. <hr data-start="3417" data-end="3420"><h2 data-start="3422" data-end="3451">6. How We Share Data</h2>We share limited data with trusted third-party processors who help us operate the platform securely:<div class="_tableContainer_1rjym_1"><div tabindex="-1" class="group _tableWrapper_1rjym_13 flex w-fit flex-col-reverse"><table data-start="3556" data-end="4289" class="w-fit min-w-(--thread-content-width)"><thead data-start="3556" data-end="3585"><tr data-start="3556" data-end="3585"><th data-start="3556" data-end="3566" data-col-size="sm">Partner</th><th data-start="3566" data-end="3576" data-col-size="sm">Purpose</th><th data-start="3576" data-end="3585" data-col-size="md">Notes</th></tr></thead><tbody data-start="3618" data-end="4289"><tr data-start="3618" data-end="3716"><td data-start="3618" data-end="3647" data-col-size="sm">Stripe Payments UK Ltd</td><td data-start="3647" data-end="3668" data-col-size="sm">Payment processing</td><td data-start="3668" data-end="3716" data-col-size="md">Processes subscription billing and receipts.</td></tr><tr data-start="3717" data-end="3871"><td data-start="3717" data-end="3747" data-col-size="sm">MailerLite / MailerSend</td><td data-start="3747" data-end="3783" data-col-size="sm">Email marketing and communication</td><td data-start="3783" data-end="3871" data-col-size="md">Used for double opt-in newsletters (MailerLite) and business messaging (MailerSend).</td></tr><tr data-start="3872" data-end="3973"><td data-start="3872" data-end="3895" data-col-size="sm">Google Analytics</td><td data-start="3895" data-end="3915" data-col-size="sm">Website analytics</td><td data-start="3915" data-end="3973" data-col-size="md">Collects anonymised usage data to improve performance.</td></tr><tr data-start="3974" data-end="4073"><td data-start="3974" data-end="4006" data-col-size="sm">Amazon Web Services (AWS)</td><td data-start="4006" data-end="4024" data-col-size="sm">Website hosting</td><td data-start="4024" data-end="4073" data-col-size="md">Primary hosting provider within the UK or EU.</td></tr><tr data-start="4074" data-end="4153"><td data-start="4074" data-end="4090" data-col-size="sm">Bunny.net</td><td data-start="4090" data-end="4102" data-col-size="sm">Image CDN</td><td data-start="4102" data-end="4153" data-col-size="md">Delivers optimised images, no user data stored.</td></tr><tr data-start="4154" data-end="4289"><td data-start="4154" data-end="4181" data-col-size="sm">Visnext Software Solutions</td><td data-start="4181" data-end="4205" data-col-size="sm">Technical development</td><td data-start="4205" data-end="4289" data-col-size="md">Has limited developer access for maintenance, but no direct access to user data.</td></tr></tbody></table></div></div>All processors act under contract with iMack Media Ltd and comply with UK/EU data protection standards. <hr data-start="4398" data-end="4401"><h3 data-start="477" data-end="534" id="isPasted">7. International Data Transfers</h3>We operate&nbsp;only within the United Kingdom and the Republic of Ireland. However, some of our trusted service providers — such as Stripe, Mailer Lite, MailerSend, Google Analytics, and Amazon Web Services (AWS) — may process or store limited personal data on servers located outside the UK or the European Economic Area (EEA).Where this occurs, we ensure your data remains protected by using safeguards approved under both the UK GDPR and EU GDPR, including Standard Contractual Clauses (SCCs) and recognised adequacy decisions. <blockquote data-start="1110" data-end="1405">Note: iMack Media Ltd does&nbsp;not sell or transfer personal data to any third party for commercial gain, either within or outside the UK or EEA. Any cross-border processing is limited solely to essential third-party services that help us operate the platform securely and efficiently.</blockquote><blockquote data-start="1059" data-end="1287"> </blockquote><hr data-start="5249" data-end="5252"><h2 data-start="5254" data-end="5280">8. Data Retention</h2>We retain personal data only for as long as necessary to provide our services or comply with legal, accounting, or regulatory requirements.<ul><li data-start="5426" data-end="5510">Business account and listing data are deleted promptly once the account is closed.</li><li data-start="5513" data-end="5625">Public user data (email and login) is deleted when an account is deleted or inactive for a reasonable period.</li><li data-start="5628" data-end="5725">Payment records are retained for up to six years to meet UK tax and accounting obligations.</li></ul>After these periods, data is securely erased or anonymised. <hr data-start="5790" data-end="5793"><h2 data-start="5795" data-end="5824">9. Security Measures</h2>We take appropriate technical and organisational measures to protect personal data, including:<ul><li data-start="5924" data-end="5965">Encrypted data storage and transmission</li><li data-start="5968" data-end="6017">Password protection and limited employee access</li><li data-start="6020" data-end="6055">Secure UK/EU-based hosting on AWS</li><li data-start="6058" data-end="6095">Regular security updates and audits</li></ul>However, no system is completely fool proof. Users are responsible for keeping their passwords secure and reporting any suspected unauthorised use immediately.<hr data-start="6259" data-end="6262"><h2 data-start="6264" data-end="6288">10. Your Rights</h2>Under UK GDPR and EU GDPR, you have the right to:<ul><li data-start="6343" data-end="6374">Access your personal data</li><li data-start="6377" data-end="6420">Correct inaccurate or incomplete data</li><li data-start="6423" data-end="6484">Request deletion of your data (“right to be forgotten”)</li><li data-start="6487" data-end="6550">Restrict or object to processing in certain circumstances</li><li data-start="6553" data-end="6591">Request portability of your data</li><li data-start="6594" data-end="6635">Withdraw consent (where applicable)</li></ul>To exercise these rights, contact us at&nbsp;<a data-start="6679" data-end="6697" class="decorated-link cursor-pointer" rel="noopener">privacy@blookr.com</a>. We may ask for verification to protect your account. <hr data-start="6759" data-end="6762"><h2 data-start="6764" data-end="6797">11. Cookies and Tracking</h2>blookr uses cookies and similar tracking technologies to improve site performance, personalise your experience, and analyse visitor traffic. Full details are provided in our separate&nbsp;Cookie Policy, available at: <a data-start="7018" data-end="7086" rel="noopener" target="_new" class="decorated-link cursor-pointer">www.blookr.com/cookie-policy</a>You can manage or disable cookies through your browser settings. <hr data-start="7158" data-end="7161"><h2 data-start="7163" data-end="7199">12. Supervisory Authorities</h2>If you have concerns about how we handle your data, contact us first at <a data-start="7279" data-end="7297" class="decorated-link cursor-pointer" rel="noopener">privacy@blookr.com</a> so we can resolve the issue.If you remain unsatisfied, you have the right to complain to:UK Users: Information Commissioner’s Office (ICO) – <a data-start="7463" data-end="7503" rel="noopener" target="_new" class="decorated-link cursor-pointer">www.ico.org.uk</a>Irish and EU Users: Data Protection Commission (DPC), Ireland – <a data-start="7576" data-end="7630" rel="noopener" target="_new" class="decorated-link cursor-pointer">www.dataprotection.ie</a> <hr data-start="7634" data-end="7637"><h2 data-start="7639" data-end="7662">13. Contact Us</h2>For all privacy or data protection enquiries, please contact: iMack Media Ltd Email: <a data-start="7815" data-end="7833" class="decorated-link cursor-pointer" rel="noopener">privacy@blookr.com</a> <hr data-start="7839" data-end="7842"><h2 data-start="7844" data-end="7879">14. Updates to This Policy</h2>We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The “Last updated” date at the top indicates when the current version took effect. If changes are significant, we will provide notice on the blookr website or by email where appropriate.